That is definitely my trademark! Smell it!

Finally the new text of the trademark regulation has been officially published in order to harmonise the national trademark laws and practices with the EU trademark. Let us see what the biggest changes are which will presumably have the most effect on trademark practice.

Andras PintzFebruary 9, 2016EU, European Union, law, legislation, OHIM, regulation, trademark

Have a break, have a lawsuit

The importance of protecting ideas, brands and any kinds of intellectual property is clear for a lot of actors of the market. However, multinational companies such as Nestlé are not afraid of investing money even in decade long courtroom battles to ensure their success.

Andras PintzSeptember 22, 2015Cadbury, EU, European Union, KitKat, lawsuit, legislation, Nestlé, trademark

Trademark moralities: “Fucking hell” is alright but the scythe and hammer is not?

Contemplating on morale, ethics, law and their relations towards each other is as ancient as those categories themselves and the literature on them could easily fill several libraries. Which is superior, which prevails, which one must we abide when there is a conflict between them is the main topic in Antigone, and the issue was examined by philosophers such as St. Thomas, Niccolo Machiavelli, Thomas Hobbes, Immanuel Kant and Hans Kelsen just to mention the most important ones.

Andras PintzAugust 28, 2015case study, Johnnie Walker, law, legislation, morality, public morale, public order, trademark

I knew IP was trouble when I walked in

By the age of seventeen she became the youngest person who single-handedly wrote and performed a number one country song. Three years later she was the youngest to receive Grammy for the Album of the Year. Her latest album sold more in one week than any other one in twelve years and made her the first and only one to have three albums sell more than a million copies in the week of release.

Yes she is Taylor Swift, who is remarkable in many ways.

Andras PintzJuly 29, 2015brand, branding, Intellectual property, IP, Taylor Swift, trademark

Mirror Mirror on the Wall, Who is the Most Valuable of Them All

Forbes has issued the list of the most valuable brands for 2015. Apple is at the top of the list for the fifth consecutive year with the estimated value 145,3 Billion dollars, followed by Microsoft, Google, Coca Cola, IBM. There was no change in the first five position compared to last year, the most significant one is that Facebook jumped from the 18th to the 10th position.

What is common in them? What can we learn from their success? How can our business’ or our client’s brand become that valuable?

Andras PintzJuly 16, 2015brand, brand value, Forbes, top brands, trademark, trademark value