Mirror Mirror on the Wall, Who is the Most Valuable of Them All

Forbes has issued the list of the most valuable brands for 2015. Apple is at the top of the list for the fifth consecutive year with the estimated value 145,3 Billion dollars, followed by Microsoft, Google, Coca Cola, IBM. There was no change in the first five position compared to last year, the most significant one is that Facebook jumped from the 18th to the 10th position.

What is common in them? What can we learn from their success? How can our business’ or our client’s brand become that valuable?

Andras PintzJuly 16, 2015brand, brand value, Forbes, top brands, trademark, trademark value