Whenever a new product is born, a name needs to be found for it. Though somewhat similar to the birth of a child, where you try to find a name differing from those of other children in the family, the problem of naming a product is much more complicated, since all similar products are, in a sense, sisters and brothers of your product. Besides, you need to raise, care for and watch over the name of your product, if you want to avoid future complications.
Read MoreThe more of it you give away, the richer you become. What is it? Well, love, for one. But looking from a different angle, franchising could be a good answer, too! If you give away the business experience and trade mark of a successful undertaking, both you and your partner might become richer. In other respects, love and franchise are not the same. Love is always free, but you have to pay for a real franchise.
Read MoreAt the end of the transition period (1 January 2021), registered EU Trademarks will no longer be valid in the UK. On 1 January 2021, UKIPO (Intellectual Property Office of the United Kingdom) will create a comparable UK trademark for every registered EU trade mark (EUTM). EU TM owners need to consider now how these new 'cloned' UK TMs and applications are going to affect their TM strategy.
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On the poor day of April 21th, the legendary Prince died at the age of 57 – too early for many. Incredible artist, who made almost 40 albums in 35 years, he was a real control-freak with his music and his rights, for a long, long time.
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Finally the new text of the trademark regulation has been officially published in order to harmonise the national trademark laws and practices with the EU trademark. Let us see what the biggest changes are which will presumably have the most effect on trademark practice.
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The importance of protecting ideas, brands and any kinds of intellectual property is clear for a lot of actors of the market. However, multinational companies such as Nestlé are not afraid of investing money even in decade long courtroom battles to ensure their success.
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