Finally the new text of the trademark regulation has been officially published in order to harmonise the national trademark laws and practices with the EU trademark. Let us see what the biggest changes are which will presumably have the most effect on trademark practice.

The importance of protecting ideas, brands and any kinds of intellectual property is clear for a lot of actors of the market. However, multinational companies such as Nestlé are not afraid of investing money even in decade long courtroom battles to ensure their success.